The final proposal shows that I have a clear idea of what I'm going to create.
Working title:
- From Yesterday by 30 Seconds To Mars
Channel for broadcast:
Both channels are equally suited to show a 30 Seconds To Mars video because they show rock songs but also, rock music tends to have meanings and messages behind them. So my music video would be best suited because the meaning that war destroyed lives is conveyed through the music and music video, just like other rock music. Messages and meanings through music are a rock genre convention and my music video conforms to that convention.
Messages and meanings e.g. The Only Exception by Paramore: When you fall in love, don't walk away from it. What I've Done by Linkin Park: Everything we have done throughout the history of man as ruined lives and the world.
Target audience:
It's difficult to get and exact target audience for rock music, because its fan base is so large. However, my target audience would be 17-25 year olds because the music appeals to their energetic lifestyles, but also because the actors used in my music video will be within that age range, so the audience can relate to the situation. The class I would be targeting would be "working class" or E and D grade citizens, simply because most students and individuals from the age 17-25 are either in full time education, or at the start of their carer. Males tend to listen to rock music more then women because women react more emotionally, therefore tend to listen to country music more then rock. On the other hand some would suggest that men and women do not listen to music differently and it's just a perception that society has created.
Genre:
My genre is rock and I'm creating a performance and narrative music video.
It fits into the rock genre, because it contains a meaning that we shouldn't be fighting in a war, that we shouldn't have gone into in the first place. Also, because a lot of rock music videos have a performance within the video. However, my narrative is in a non-linear form which breaks a convention of music videos. Therefore, because it has the conventions of a rock music video, it will be known as a rock music video.
Style:
The music video contains:
- Archive footage of peace protests and war footage
- Change of speed: slow motion
- Zoom in and out
- Bright white lights
- Over the Shoulder shots