Task 4: Audience Research

Questionnaire To find out what my target audience like and hate about music videos.

Please take a couple of minuets to complete this questionnaire for market research on music videos. Thank you.

What’s your age? (Please specify)

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1) What type of music do you prefer to listen to? (Please circle)

R&B, Rock, Pop, Country, Dance, Reggae, Heavy Metal

Other (Please specify) …………………………………………………………………

2) What format do you watch music videos on? (Please circle)

Music Channel, Internet, Ipod, Other (Please specify)……………………

3) If you watch music videos on a music channel, can you please specify which one and why?

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4) What genre of music video do you prefer? (Please circle)

Narrative, Performance, Abstract, Narrative and Performance

Other (Please specify)…………………………………………………………………..

5) Explain why you prefer it?

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6) Do you like the use of special effects? (Please circle)

Yes, No

7) What type of story line do you prefer? (Please circle)

Linear (beginning, middle, end) , Non-linear (without a clear chorological order)

8) What do you think of the use of archive footage in a music video?

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9) List three things that you think makes a great music video.

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10) If a music video has a narrative, would you prefer it to be a … (Please Circle)

Negative narrative, Positive narrative

Thank you for participating in the questionnaire.

Results

The majority of participants were students, which is convenient as my target audience is students, aged 16-20.

1) The answers are split, showing the different tastes of students how every 40% said that Rock music was their favourite.

2) The participants were generally spilt on this question. 40% said that they watch music videos on both the music channel and the internet. However, 60% said they used just one format, such as the internet, music channel and the mobile phone. So the participants prefer to watch a music video stationary then on the move (mobile phone).

3) MTV is the most popular choice of music channel, chosen from the 6 that watch music videos on the TV.

4) The majority of participants chose a music video that contains a performance from the band and a narrative.

5) The participants that chose narrative and performance because it helps the audience to relate/understand the lyrics of the song.

6) 7/10 said that they like the usage of special effects.

7) 7/10 prefers a linear story line, from the beginning to end.

8) All participants liked the use of archive footage, mostly because it makes the music video look better. Also because it add a sense of realism, adds meaning and variety in comparison to other music videos.

9) The most popular answers were that effects makes a music video look better but also that, a good story line is vital. Other answers included: a good performance, archive footage, a meaning behind the music video and a great use of surroundings.

10) 60% of the participants said that they preferred a positive narrative, however just under half said they preferred a negative narrative.

Key words

• MTV - Formed in 1999, now one of the worlds leading music company's
• Archive footage - Footage that comes from an archive, already used to tell specific story, or portray a particular situation.
• Internet - sites on the internet such as YouTube are a popular place to watch music videos.