Wednesday, 29 September 2010

Task 2: Research Into Existing Products

Music Video Analysis 3

30 Seconds To Mars - From Yesterday



"From Yesterday" shot entirely in the People's Republic of China, in the Forbidden City and the Emperor Qin palace.

The 30 Seconds To Mars music video took a staggering amount of money and time to film and produce, especially give the location and costumes used. The group tend to leave the meaning of their videos up to the audience to come to their own conclusions. Basically there is no absolute interpretation of their music video, which is very usual for a music video. This is because music videos tend to help the audience understand and connect with the music through the video, its a visual aid. However, 30 Seconds to Mars tend to break that code quite often, particularly in their album "A Beautiful Lie.

The official version of the music video is a short film, it lasts 7 minuets 25 seconds, and contains moments with no music just acting. This way it gives some indication of how a modern 21st century rock group ended up in that era. The music video it's self doesn't contain a lot of special effects, but what it lacks in special effects it makes up in in shear extraordinary footage and superior editing.

The shots are generally very quick and flow backwards and forward from the performance to the narrative, which is a convention of rock music videos. The main focus of the band is place on the lead singer, Jared Leto, actually there are very few whole band shots.

Genre: Rock
Type: Narrative and Performance
Album: A Beautiful Lie
Included: More then 300 extras employees to dress, inspired by ancient Chinese empires

Sunday, 26 September 2010

Task 2: Research Into Existing Products

Music Video Analysis 2

Rihanna - Disturbia


This song is conceptually about a fictional disease that affects the mind and makes the individual loose control over their own mind.

The music video is set in a dark buildings, possibly a converted club or factory. It's dark but modern showing that the disease affects people in this age, not in the past.

Gradually through the song the audience see a decrease in her sanity due to Disturbia. At points during the performance and narrative music video, the audience sees Rihanna in a unhealthy
psychological mental state. She appears to be in a trace which also tells the audience that the "disease of the mind" is supernatural.

"Nothing heard, nothing said, can't even speak about it" this quote gives the impression that it's controlling you an can't cry for help or warn others. Which is supported by a quote later on "it can control you".

The music video has been consrtucted, using a variety of different shots and editing. Throughout the music video it uses a lot of "cross cuts" to emphasize to the audience the sanity of the disease. It also contains split screens, a rewind and fast-forward for some parts, a lot of costumes.

The last shot of the music video is the same as the beginning given the sense that a circular narrative has taken place.

Genre: Pop
Type : Performance and Narrative
Album: Good Girl Gone Bad
Included Special effects

Task 2: Research Into Existing Products

Music Video Analysis

Johnny Cash - Hurt

The song is conceptually about an old drug addict, who has lost everything but wishes that he could start again.

The music video is set in a large, old fashioned yet grand house. This shows the wealth Johnny Cash. It also has a grainy effect at parts, to make the film look aged.

It includes archive footage of himself throughout his career, some of the footage would have been his own home videos because music videos weren't as big as they are today.

It provides a lot of insight into Cash's life such as "goes away in the end" refers to the people he has lost. The film cuts to a shot of his mother, whom he obviously cared very deeply for. Also, throughout the video, shots of religious images were shown which suggests that he was a religious
man. However, it also suggests that even religion could help him turn down, or give up drugs, so how deep is belief in God is questionable.

A shot of the American flag, shows how much his music revolutionised America, but also shows that the American dream can happen. After, there is a shot of a museum dedicated to Johnny Cash, which also proves his importance to American culture and history, however later on it becomes clear that it have been neglected and out of business. To show that he has been forgotten and neglected by the very country that essentially "made" him.
The last shot is of Johnny Cash's first live performance, which sums up his rise and fall from stardom but also how a man can change from innocence to drug addict.





Genre: Country
Type: Performance and narrative
Album: The Man Comes Around - Track 2
Included: Archive footage





Friday, 24 September 2010

Task 2: Research Into Existing Products

Conventions Of Music Videos

3 types of music videos

1) Performance based: ie live band performance (U2, Likin Park - rock)

2) Narrative based: ie where a storyline is evident (country and R&B)

3) Abstract/artistic: creative and random (Fatboy Slim, radio head, apex twins)

  • Most videos are a combination of both (usually 1 and 2)
  • Music videos always have artist performing in between have storyline interwoven
Music video tips

  • Either completely abstract / abstract with no performance
or

  • If just a performance then it should be film in at least 5 different locations

Monday, 20 September 2010

Task 2: Research Into Existing Products

Short Film Analysis

This Is The Life - Craig Devine

The opening title is plain and simple, however it gives an incite to the short film, that it has a clear and simple story line. Also, using the colours white against black could mean that the story has a silver lining and a powerful mess conceptual message.

The opening sequence is of an "average" family at breakfast, the camera angling is so that the audience feels like their a fly on the wall. That they are there seeing all the different points of view. After this opening shot showing a hectic weekday morning, the film cuts to a close up of the mother. Showing the expression of a nervous, stressed mother, which immediately tells the audience that there's something the mother has pressing on her mind.
"Dads coming home" prompts a blank expression from the boy, showing that his relationship with is dad isn't very close. Or that there is something holding them back from getting close.

Non-diagetic, instrumental song starts at the end of the scene and carries on throughout the next, creating a sound bridge. The next scene is a montage of shots that shows time passing by and the bond shared between brother and sister. A close bond is shared between the boy and the girl, this is portrayed to the audience, when the sister senses her brother is feeling a little down and decides to take his brother home in a trolley.

When the dad is introduced, the setting has is in an under developed area, which is the stereotypical area for crime. So the dad coming back from prison is realised by this point due to stereotypical schemas. The background is one that stereotypically would be a working class area. The camera work is just hand held and during the reunion of the father and son, the actors fade in and out of focus for a more meaningful, emotive and moving scene.

The next shot is of the family having dinner, a low angle shot of family life trying to get back to normal. In this shot the audience are shown a hierarchy in the family, the mum and dad are the highest, then the sister and finally the little boy on the floor. So that the audience knows who is the "head of the house"

Shot reverse shot of the expressions exchanged between the dad
and the son (Dean). This allows the audience to understand that the dad has been gone for a long period of time, which is supported by "sorry I'm late, I forgot where this place was" when he was late for picking Dean up from school. To the audience these particular close ups, make it seems as if you are either Dean or his father, portraying their different point of views. Also, Dean's father looks like a stereotypical prisoner, as he has sideburns and cigarette roll ups in the car.
So therefore, even from only 3 minutes in, the audience already has a pretty strong idea of what's kept the family apart and Dean from bonding with his dad. Even though the bond between Dean and his father may be distant, his father still knows ans scenes when something is making Dean unhappy. So he lets Dean drive the car for a bit, and they have a lot of quality father, son bonding time, which they have both been desperately missing. The non-diegetic music is acoustic and very moving, showing that this is an occasion that will be remembered and cherished by both characters.

Being in and out of prison has obviously put strain on all relationships in the family, but in particular between the mother and father. In one scene the mother and father are verbally fighting throughout the night and it affects the children. This shows that the family are finding it particularly hard to cope and that they have to work through their problems. But also that their future as a family is just as unstable as their father going in and out of prison.

A simple medium close up, in a low angle shot is used throughout the probation officer scene. The camera, although hand-held, stays relatively still, within the shot is a pot of pencils out of focus, just to show its a probation office without actually saying the words.
The emotion captured, tells the tale of a father wrongly accused of a crime, and has just accepted that he's got to let it go for the welfare of his family. A man that wishes he could spend more time with his son.
Finally the audience sees the father bonding with his children and having a great time. The daughter is on the outskirts of the "boxing ring", showing that the bonding that was needed was mainly with Dean.

The short film contains a hero cycle, in that the father rarely got to see his son and thought he had missed his chance. However, in the end he gave up on trying to prove his innocence and just let that concentrated on what was most important to him, his family.

Throughout the short film, using a hand-held camera is and obvious theme. Hand-held cameras allows the audience to feel as if they are actually in the scene, and create a realism that a tripod cannot.

Key Words
  • "Fly on the wall" - A shot that usually shows the majority of a room or scenery as if the audience is on the wall watching.
  • Instrumental - Music that doesn't contain and lyrics.
  • Hierarchy - a group of people in a rank order (usually the amount of control one has).
  • Non-diegetic - refers to music/sounds that occurs outside the story world, that aren't meant to be there.
  • Hero cycle - A cycle that (usually main) character go through to come out better at the end of a story.

Thursday, 16 September 2010

Task 2: Research Into Existing Products

















Documentary Codes and Conventions

For the opening of a documentary - First five minuets

  • It needs to catch the audience's attention, so the documentary would need to have a strong, interesting topic.
  • At the beginning, a central question must be posed, to communicate to that audience what its about. For example "Why is Britain teenage pregnancy capital of Europe"
  • Snippets of interviews that provide an incite to the audience about what other individuals think, but only enough to keep the audience wanting more.
  • Related music to the topic, it must accompany the opening sequence without over powering the dialogue. For example, a documentary on bulimia might have the song "Beautiful" by "Christina Aguilera" which is all about loving yourself.
  • Titles are incredibly important, they need to burst dramatically on the screen.

Actuality
  • Film real events as they happen, this allows the audience to connect with the documentary.
  • However, it can be difficult especially if the event has already taken place or too dangerous to film. For example, a hurricane or the 9/11 bombings.
Fly On The Wall
  • This means filming real people and focusing upon their lives.
  • So you filming a live event.
Voice Over
  • Most documentary's have a voice over
  • The voice over narrates the program, it give out key information on the topic.
Graphics
  • The graphics is normally written texts
  • It includes: maps drawings and still photographs
  • Graphics should appear as a banner at the bottom of the screen when introducing individuals. Showing their names and occupation, so that the audience can see the relevance and importance of the individual.
Interviews
  • A documentary includes and expert interview with someone who has ample knowledge of the topic and have a clear incite.
Vox pops
  • A vox pop is an interview with a random person, to give the audience an idea about what the general public think.
Talking Head
  • Shot of someone talking directly to the camera, who presents the facts. For example, Mike Tyson from the documentary "Tyson: The Movie"
  • Also they are usually an authority figure.
Music
  • The music is critical for the opening scene, the song and music should not dominate or override the sound or voice over.
  • It requires a balance of sounds and images.

Wednesday, 15 September 2010

Task 2: Research Into Existing Products

Biographical documentary Analysis


Firstly, even though the title suggests that the audience is watching a film about Mike Tyson, in actual fact it is a biographical documentary about his rise and fall in the boxing career. However, the documentary does contain a few film conventions. These are after the opening credits, it showed and establishing shot, which is a typical film convention. Also, the title "Tyson" is in very a bold masculine font, with fire like colours, this is also typical of action films. Which tell the audience that Mike Tyson is a masculine character, with a fiery, temper prone personality but also that his life was action packed.

The structure is typical of a biographical documentary as it started when he was born, indicating that it went through is rise and fall of his boxing stardom.

Visible editing was used throughout the documentary such as fade in and out for archive footage. Multiple split screen and swiping editing was used when Tyson was talking, to give the impression of insanity. They were also unsynchronised, which supports the audiences view of an unstable mind set. Freeze frames (particularity showing the archive footage of past fights) which is typical of life sport broadcast. Also, the documentary included voice overs and a non-diegetic crowd, which (after the credits) then fades into archive footage of his first major fight.

The credits are extremely different to documentary and film credits, they don't follow any particular convention. They consist of light and dark colours and they don't follow a coherent pattern, this could be interpreted as being like Tyson's mindset. As in that he's not mentally stable.

The instrumental music is from "Rocky Balboa", it was used because it's iconic, powerful and enables the audience to connect with the documentary.